The role is responsible for proactively identifying and soliciting opportunities for the golf and accommodation properties at Machrihanish Dunes alongside developing and implementing an agreed Marketing strategy. The Sales & Marketing Manager will work closely with the Management team across Machrihanish Dunes to create, implement and deliver a defined salesstrategythatmakesthemostofthistrulyuniqueproposition. Therolewillfocusnotjust on golf related business but other leisure and corporate opportunities that present themselves andarealignedwiththesalesstrategy. TheKintyrepeninsula,Machrihanishand Campbeltown are benefitting from a growing profile for tourism and Machrihanish Dunes is a key player in this evolution. The successful candidate will be tasked with accelerating this growth and delivering the desired commercial returns to the business.

Candidate Profile Experience Minimum 2 years proactive sales experience Relevant golf sales & marketing experience especially in the resort / golf tourism sector Strong digital / social media expertise

Certification Proven Sales background

Golf knowledge Golfing ability

Key Areas of Focus

  • Develop and implement targeted, costed sales and marketing strategy than is in line with key market trends

  • Build contacts, network and relationships within golf tourism sector

  • Utilise the existing Tour Operator database of the resort

  • Target specific geographic regions for inbound golf business

  • Develop repeat business strategy

  • Lead the social media strategy

  • Focus on developing strategy to increase average spend per head

  • Set out calendar of activities both at Machrihanish Dunes and further afield

  • Creates and implement innovative ways of building the golf and stay business

  • Develop innovative international / country membership model

  • Provide ongoing training and guidance for the relevant teams where appropriate

  • Display leadership in terms of guest hospitality, exemplify customer service and creates a positive example for guest relations

LOCATION: Based in Scotland (a percentage of time required at Machrihanish Dunes)

SALARY: £35K - £40K plus sales commission

APPLICATIONS Sent with C.V. & cover letter to

Closing date: Friday 21st October 2022

APPLICATIONS For further information and applications contact

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