SALES & MARKETING MANAGER – MACHRIHANISH DUNES

The role is responsible for proactively identifying and soliciting opportunities for the golf and accommodation properties at Machrihanish Dunes alongside developing and implementing an agreed Marketing strategy. The Sales & Marketing Manager will work closely with the Management team across Machrihanish Dunes to create, implement and deliver a defined salesstrategythatmakesthemostofthistrulyuniqueproposition. Therolewillfocusnotjust on golf related business but other leisure and corporate opportunities that present themselves andarealignedwiththesalesstrategy. TheKintyrepeninsula,Machrihanishand Campbeltown are benefitting from a growing profile for tourism and Machrihanish Dunes is a key player in this evolution. The successful candidate will be tasked with accelerating this growth and delivering the desired commercial returns to the business.

Candidate Profile Experience Minimum 2 years proactive sales experience Relevant golf sales & marketing experience especially in the resort / golf tourism sector Strong digital / social media expertise


Certification Proven Sales background

Golf knowledge Golfing ability

Key Areas of Focus

  • Develop and implement targeted, costed sales and marketing strategy than is in line with key market trends

  • Build contacts, network and relationships within golf tourism sector

  • Utilise the existing Tour Operator database of the resort

  • Target specific geographic regions for inbound golf business

  • Develop repeat business strategy

  • Lead the social media strategy

  • Focus on developing strategy to increase average spend per head

  • Set out calendar of activities both at Machrihanish Dunes and further afield

  • Creates and implement innovative ways of building the golf and stay business

  • Develop innovative international / country membership model

  • Provide ongoing training and guidance for the relevant teams where appropriate

  • Display leadership in terms of guest hospitality, exemplify customer service and creates a positive example for guest relations

LOCATION: Based in Scotland (a percentage of time required at Machrihanish Dunes)

SALARY: £35K - £40K plus sales commission


APPLICATIONS Sent with C.V. & cover letter to stuart@legacygolfadvisors.com


Closing date: Friday 21st October 2022

APPLICATIONS For further information and applications contact stuart@legacygolfadvisors.com


Find on What3Words: https://w3w.co/plodding.emporium.shuttling


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